ok so for our design marketing in a place we wanted to follow some similar lines of guerilla marketing so as kind of a metaphor for bus shelter we decided to place an umbrella over a GTA sign that has know shelter to implicate that it needs one. the umbrella would say iarc to link it back to us. I tried to get a picture of this in reality but unfortunately I was not tall enough to put the umbrella over the sign.
for our internet marketing we decided to make a awareness test video on youtube by creating a test to see how many red umbrellas that walk by, there would be like 10 or 15 and the take them back to the scene and ask them if they saw the man standing by the bus sign waiting for the bus without an umbrella. then we would link iarc and our blog community by design on the video at the end so they can be on an awarness of how few bus shelters we have and what iarc is doing to help.
see: Hannah Daughterty, Jennifer Cochran, and Jessica Crews for more marketing ideas for our group.
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